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On September 20th, Kaswara AlKhatib, the CEO and Chairman of UTURN Entertainment, will speak about the tools and ideas he used to make the leap from advertising and marketing to online digital entertainment production. Founded in 2010, UTURN is now the fastest growing online video content network in the Arab World, boasting over 35 million subscribers, more than two billion views, and approximately 100 million new views per month.
During the event, Al-Khatib will share his insights on monitoring audience response to pilot programs, showcasing the work of rising producers, and negotiating partnerships. He will highlight how his response to current media trends in the Middle East has allowed for the phenomenal success of his online entertainment platform and how, now, as he looks to expand, he is applying old and new skills to sustain the growth of his corporation.
Kaswara AlKhatib’s remarks and ensuing Q&A will be held between 6:30pm and 7:30pm. A post-event reception will follow Al-Khatib’s presentation.
ABOUT KASWARA AL-KHATIB
Kaswara Al-Khatib is a serial entrepreneur, marketer, and online media mogul who currently serves as the CEO and Chairman of UTURN Entertainment. Al-Khatib began his career as a marketer at Proctor and Gamble, before launching his own advertising agency – Full Stop Advertising back in 2002. In 2010, he founded UTURN Entertainment, an online video content producer, marketed at young audiences in the Gulf. Its content ranges from drama to comedy to religion, and it often uses satire to address serious, political issues. Under Al-Khatib’s leadership, UTURN has grown from a small producer of online videos to a Multi-Platform Network, with more than 35 million subscribers across its various social media platforms. Altogether, its videos have received more than two billion views, with around 100 million new views per month. In 2014, Al-Khatib was named as Saudi Arabia’s “EY Entrepreneur of the Year”, and in 2015, he was ranked #1 by Forbes Middle East on its list of entrepreneurs shaping Saudi Arabia’s future.