In 2010, Hind Hobeika introduced her idea to the world by entering the Qatar Foundation’s Stars of Science competition with Butterfleye, the first heart rate monitor designed for swimmers, and won 3rd place with it. Since then, Hind has turned Butterfleye into a startup: filing for a US Patent, raising seed capital, and expanding the team to include engineers, designers, product researchers and business experts.
Now, Hind and Butterfleye have gained worldwide exposure. She has been invited as a Leader of Tomorrow at the prestigious St. Gallen Symposium and has presented her project at the Intel CEO Summit in Los Angeles, the Quantified Self Conference in Amsterdam, and the TEDx Global Summit in Doha, among others. Just two weeks ago, she won first place out of 4,500 applicants in the MIT Enterprise Forum Pan-Arab Business Plan Competition, for which she sends her thanks to her TechWadi mentor for his counsel.
Hind’s hard work and talent, along with the experience of her TechWadi mentor to help guide her, have enabled her and her team to plan on launching their first product into the market at the beginning of 2013 – targeting 300,000 active swimmers in the United States alone! By 2015, Butterfleye intends to address a much larger market, exceeding 100 million health conscious athletes around the world.
To see Hind explain Butterfleye in her own words, you can watch her wonderful TEDx speech here »
Excerpts from a letter from Hind thanking her TechWadi mentor:
“Starting up would be a hundred times harder if I or all the other poor entrepreneurs did not have someone as great as you as their mentor by their side.”
“Ten minutes into our first meeting, you had already introduced me to key people in the sports industry, to the right people for my business, to pioneers that today are among my advisors and whose names and presence open endless doors and opportunities.”
“Today Butterfleye is growing ten times faster thanks to the structure you have helped establish.”
“I am also very grateful for helping me put together the right team for my venture, for pointing where to look when I couldn’t find the right resources in Lebanon.”