Aug 01,2016

The guys behind ThePlanet, a digital creative agency in Cairo, kicked off a startup for Facebook video analytics, Mintrics.

Mintrics lets brands, agencies, content creators, and publishers understand exactly how their videos are performing on Facebook. You sign in with your Facebook account, and Mintrics gathers all of the videos from all of the pages that you admin, analyzes them, and brings back all sorts of metrics and charts to understand exactly how your videos are doing. The best part of it all is that all metrics are always being compared to the page averages, as well as industry standard benchmarks that tell you how you fair against the competition.

Mintrics CEO Tarek Shalaby wrote an article on his LinkedIn to explain to investors and entrepreneurs everything they need to know about the social video space.

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