Tasneem earned her Bachelors degree in Global Cultures from the University of California at Irvine, emphasizing in Middle Eastern Studies. She graduated Cum Lade, receiving the Deans Humanities Honor Award for her passion for the Middle East and drive to bridge the West and East.
She is a savvy entrepreneur who co-founded Vela, a company of fashionable headscarves, whose business has been featured in the LA Times, OC Weekly, Elle Magazine, radio shows, and on KCET. Tasneem has 8+ years of experience in running a successful global startup and e-commerce website. With her expertise in the utilization of social media and guerrilla marketing tactics, this company now has global reach and recognition. At Vela, she managed the business aspect of the company; everything from day to day business operations, staffing, event planning, marketing , press, budgeting, and finance.