Yasmeen Turayhi has a wealth of experience in product marketing, go-to-market strategies, and business development, and has commercialized and launched hundreds of software products.

Through her work, she helps companies find product market fit in both mature and new markets.

Yasmeen is currently the Global Product Marketing Lead for the New Products team at AdRoll.

Previously, she led Product Marketing and GTM (go-to-market) at a number of companies in artificial intelligence, fintech, and adtech including Bay Labs, Poynt, and Turn.

Prior to working in technology, she was a Corporate Finance Associate at Marsh & McLennan, and a Business Development Associate at Exelon.

Before her time at Exelon, Yasmeen worked at the M&A firm Wachtell, Lipton, Rosen & Katz on some of the biggest acquisitions, IPO's, and restructurings on Wall Street.

She also worked for the very first democratic Iraqi election in early 2005 for the International Organization for Migration.

She holds a Bachelor of Science from Cornell University, and an MBA from Columbia Business School.

Product Marketing Executive and Founder, Modern Product and Author